Aligned with its continuous efforts to stay ahead of global industry developments, Choueiri Group hosted the founders of the first “Metaverse” marketing agency in the Middle East on June 9, 2022. The informative session, which was attended by staff members in the Dubai office and broadcast virtually to CG teams situated in other regional markets, was led by Andrea Janjua and Shyair Ganglani,  Co-Founders of “Metacom”, who shared their extensive knowledge on creating brand experiences in the Metaverse. 

Andrea is a seasoned marketing expert, with over 20 years’ experience in building billion-dollar brands across different regions around. She previously served as CMO and Member of the Board of Directors of Fine Hygienic Holding. Following her passion for entrepreneurship and innovation, she along with Shyair, launched their marketing agency (based out of Dubai and Singapore) back in November 2021, specialized in marketing in the Web3 era. Shyair is a Harvard and P&G alumni, who is credited with being the youngest Category Director in the company’s history. His interest in the blockchain space dates back to 2015, and pushed him to developing Metaverse strategies for his company, as well as many notable businesses and brands. The highly attended session focused on the full scope and potential of Web3 technologies and their imminent impact on the future.