Job Purpose:

The Senior Sales Executive will play a crucial role in supporting the wider team and driving the sales strategy across various clients and agencies within multiple industries. This role focuses on fostering relationships with mid to junior level agency planners and crafting customized business solutions that monetize our media properties effectively and meet sales targets.

Key Responsibilities:

• Develop a deep understanding of the assigned brands and their market dynamics.
• Innovate and contribute to business solutions that drive client growth and platform revenue.
• Identify market-driven opportunities to boost business growth.
• Develop and execute compelling sales strategies based on thorough market knowledge.
• Achieve and exceed revenue targets by cultivating partnerships with clients and agencies.
• Stay abreast of new KPI metrics and ensure alignment with client objectives.
• Capitalize on market trends and seasonal opportunities to boost revenue.
• Communicate product updates and industry best practices to clients and agencies.
• Collaborate across teams (Publisher, Client, Product, CRM, etc.) to ensure cohesive workflow and campaign success.
• Utilize planning and reporting tools to enhance client propositions and contribute to weekly portfolio reviews.
• Work closely with the CRM team and Account Managers to monitor and ensure campaign effectiveness.
• Develop and share successful case studies within the industry.

Additional Duties:

• Keep updated with changes in media and technology landscapes.
• Manage weekly pipeline data submissions and participate in quarterly revenue meetings.

Qualifications and Experience:

• University degree in any field (passion for the digital industry is a must).
• At least 5 years of experience in the media industry with a strong focus on social media.

Skills and Abilities:

• Strong data-driven decision-making capabilities.
• Enthusiasm for social media platforms with essential marketing experience.
• Communication and analytical skills.
• Proven project management and sales skills, including prospecting, negotiation, and presentation.
• Basic understanding of the media landscape.
• Fluent in English; Arabic proficiency is advantageous.
• Capable of analyzing numerical data for budgeting, forecasting, and trend analysis.
• Problem-solving skills with the ability to handle multiple tasks and complex situations.

Core Competencies:

• Customer service orientation.
• Keen attention to detail and commitment to quality.
• Effective communicator.
• Commitment to continuous learning and staying informed about business trends.

JOB ACCOUNTABILITIES & OBJECTIVES

Build a solid understanding of the assigned brands and their category dynamics.

Contribute to the development of business solutions.

Identify opportunities to accelerate growth for the business.

Leverage their market knowledge to create persuasive sales strategies.

Drive revenue for the Platform by seeking partnerships with various clients/agencies.

Understand new and relevant KPI metrics requirements aligned and set with the client.

Prospect opportunities based on seasonality and market requirements to drive incremental revenue.

Ensure finalized revenue goals are met or exceeded as set by the Director.

Update clients on products and developments and educate clients and agencies on best practices.

Research and analyze industry trends, seeking opportunities to bridge gaps in business objectives, pushing the business forward to exceed financial targets.

Ensure to take a collaborative working approach with other units ie Publisher, Client, Product, CRM etc.

Able to use planning and reporting tools to deliver better value proposition to clients and contribute to weekly report on the portfolios current standing.

In partnership with the CRM team and Account managers, ensure campaign is on track and performing as per objectives.

Create successful case studies and circulating in the market.

MINIMUM KNOWLEDGE/ EXPERIENCE/ TRAINING/ QUALIFICATIONS

 A. Education/Experience:

University degree in any field of study as long as there’s a strong degree of passion to join the digital industry.

Minimum 5 years’ experience in the media industry with a focus on social media

B. Specific knowledge:

Data-driven decisions

Passion for Social platforms

Experience in Marketing

Communication Skills

Analytical thinking

Project management

Selling skills/ability to close sales deals.

Prospecting skills

Presentation skills

Basic media landscape knowledge

C. Ability/Skills: 

Language Skills: Full ability to read, analyze, and interpret briefs, market reports and research in the English language, knowledge of Arabic language is an advantage.

Numerical Skills: Ability to analyze and understand mathematical data related to budget, sales, forecasting, research and trends.

Reasoning Ability: Ability to define problems/ opportunities, collect data, establish facts and draw valid conclusions. Ability to interpret an extensive variety of instructions and deal with several abstract and concrete variables.

JOB ACCOUNTABILITIES & OBJECTIVES

Build a solid understanding of the assigned brands and their category dynamics.

Contribute to the development of business solutions.

Define an e-commerce strategy based on the available products.

Identify opportunities to accelerate growth for the business.

Work closely with the Platform to share funnel conversion improvement ideas, feedback & present results based on market knowledge.

Prospect opportunities based on seasonality and market requirements to drive incremental revenue.

Ensure finalized revenue goals are met or exceeded as set by the Director.

Research and analyze industry trends, seeking opportunities to bridge gaps in business objectives, pushing the business forward to exceed financial targets.

Ensure to take a collaborative working approach with other units ie Publisher, Client, Product, CRM etc.

Able to use planning and reporting tools to deliver better value propositions to clients and contribute to weekly reports on the portfolios current standing.

In partnership with the CRM team and Account managers, ensure campaign is on track and performing as per objectives.

Create successful case studies and circulate them in the market.

OTHER DUTIES & RESPONSIBILITIES:

Keep up to date on media and technology landscape changes

Submit weekly pipeline data and attend quarterly revenue meetings

MINIMUM KNOWLEDGE/ EXPERIENCE/ TRAINING/ QUALIFICATIONS

A. Education/Experience:

• University degree in any field of study as long as there’s a strong degree of passion to join the digital industry
• Minimum 7 years' experience in the media industry with a focus on social media and performance products

B. Specific knowledge:

• Data-driven decisions
• Communication Skills
• Analytical thinking
• Project management
• Selling skills/ability to close sales deals.
• Prospecting skills
• Presentation skills
• Basic media landscape knowledge

C. Ability/Skills:

• Language Skills: Full ability to read, analyze, and interpret briefs, market reports and research in the English language, knowledge of Arabic language is an advantage.
• Numerical Skills: Ability to analyze and understand mathematical data related to budget, sales, forecasting, research and trends.
• Reasoning Ability: Ability to define problems/ opportunities, collect data, establish facts and draw valid conclusions. Ability to interpret an extensive variety of instructions and deal with several abstract and concrete variables.

CRITICAL COMPETENCIES

• Customer Service Orientation
• Attention to detail and quality
• Effective Communication
• Continuous learning
• Business Awareness

JOB ACCOUNTABILITIES & OBJECTIVES

Build a solid understanding of the assigned brands and their category dynamics.

Contribute to the development of business solutions.

Prospect opportunities based on seasonality and market requirements to drive incremental revenue.

Ensure finalized revenue goals are met or exceeded as set by the Director.

Build strong relations across mid and junior level agency partners.

Ensure to take a collaborative working approach with other units ie Publisher, Agency, Product, CRM etc.

Able to use planning and reporting tools to deliver better value proposition to clients and contribute to weekly report on the portfolios current standing.

In partnership with the CRM team, ensure campaign is on track and performing as per objectives

Create successful case studies and circulating in the market.

OTHER DUTIES & RESPONSIBILITIES:

Keep up to date on media and technology landscape changes

Submit weekly pipeline data and attend quarterly revenue meetings 

MINIMUM KNOWLEDGE/ EXPERIENCE/ TRAINING/ QUALIFICATIONS

Education/Experience:

University degree in any field of study as long as there’s a strong degree of passion to join the digital industry

Minimum 2 years' experience in the media industry

Specific knowledge:

Data-driven decisions

Analytical thinking

Project management

Selling skills/ability to close sales deals

Prospecting skills

Presentation skills

Basic media landscape knowledge

Ability/Skills:

Language Skills: Full ability to read, analyze, and interpret briefs, market reports and research in the English language, knowledge of Arabic language is an advantage.

Numerical Skills: Ability to analyze and understand mathematical data related to budget, sales, forecasting, research and trends.

Reasoning Ability: Ability to define problems/ opportunities, collect data, establish facts and draw valid conclusions. Ability to interpret an extensive variety of instructions and deal with several abstract and concrete variables.