Thursday, 10th of April, we had the pleasure of hosting the official launch of INDIVISA – Footballco’s new platform dedicated to women’s football in Saudi Arabia and the Middle East.

Held at the Choueiri Group rooftop in Dubai, the event brought together our clients and partners for an exclusive session exploring the latest insight report about the rise of female fandom, the influence of local superfans, and how brands can build powerful partnerships in this rapidly growing space.

Led by our partner Footballco, the conversation also unveiled INDIVISA's exciting vision and plans for the MENA region with: 

  • Andy Jackson, SVP Middle East – Footballco
  • Farah Badran, Lead in Sport and Culture – RISE GROUP
  • Tonia Eid, Senior Account Manager – Wavemaker
other news
PIERRE CHOUEIRI RECEIVES SPECIAL TAKREEM DISTINCTION AWARD
We are proud to share that Pierre Choueiri, Chairman and CEO of Choueiri Group, has been honored with the Special Takreem Distinction at the Takreem Foundation’s 2025 Spring Gala, held at the Godolphin Ballroom, Jumeirah Emirates Towers in Dubai.
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CG 2025 WELLNESS DAY – LEVELING UP FOR BETTER HEALTH & WELLBEING
In an ongoing commitment to employee health and holistic wellbeing, CG hosted its second annual Wellness Day on Thursday, May 29th, at the rooftop of the CG Building.
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DMS DAY RIYADH 2025 UNITES SAUDI ARABIA’S MEDIA AND ADVERTISING LEADERS
DMS DAY RIYADH 2025 gathered Saudi Arabia’s top media professionals, agency leaders, marketers, and advertisers for a high-impact day of insights and strategic networking. Held on April 22, 2025, the second edition of the event took place at the Hyatt Regency Riyadh Olaya and brought together DMS’s key publisher partners including: Pinterest, Anghami, InMotion, Noon Ads, IQIYI, and Footballco.
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DMS DAY CAIRO 2025 Brings Industry Leaders Together in Egypt
Cairo, Egypt – February 17, 2025 – DMS DAY CAIRO 2025 brought together Egypt’s top media agencies, CMOs, marketing directors, and leading brands for a day of insights, innovation, and industry collaboration. The event marked a major milestone in Egypt’s digital advertising landscape, featuring expert speakers from Snapchat, Anghami, Pinterest, InMotion, and DMS with representatives from across the world.
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CG 2024 Wellness Day - Levelling-up to promote better health & wellbeing
On Thursday, September 26th, CG Wellness Day was hosted on the rooftop of the CG Building, with the aim of prioritizing health in a fun-filled manner, while ensuring the holistic wellbeing of all staff members.
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DMS hosts Pinterest Advertiser Summit
On Tuesday, September 17th, Pinterest, in partnership with DMS, hosted the Pinterest Advertiser Summit at the Jumeirah Beach Hotel Convention Centre.
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DMS & Pinterest Teams get together for a fun-filled desert adventure
On Monday, September 16th, the DMS and Pinterest teams got together at Bab Al Shams for an afternoon desert experience filled with fun and excitement.
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More Than Just Looks: Women in Saudi Embrace Daily Skincare Routines
Did you know that 8 out of 10 women take care of their facial skin daily in KSA? As the skincare market experiences significant growth worldwide, with an increasing focus on healthier skin and rising awareness of skincare practices, we delved into the Saudi market to understand the unique needs and preferences of Saudi women.
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